GO-TO-MARKET STRATEGY

From Built Product to Market Leadership

A phased rollout starting with UEMOA (West Africa), proving unit economics, then scaling continent-wide

PHASE 1 • Months 0-12

Phase 1: Market Entry & Validation

Launch with the full platform in one UEMOA market. All 6 verticals from day one — that's our differentiator.

Marketplace + ThirtyMin
E-commerce with 30-minute delivery creates daily engagement and transaction frequency
BulanPay
Every transaction flows through our wallet — P2P, merchant payments, bill payments
Lodear + Health
Automotive parts and telemedicine solve real pain points that drive word-of-mouth
GOAL
Prove product-market fit, reach 50K downloads and 1,000 active merchants in first market
PHASE 2 • Months 12-24

Phase 2: Regional Expansion

Expand to 3-5 UEMOA/ECOWAS countries using SDUI to adapt per market

Cross-Border Commerce
Merchants in Burkina sell to customers in Côte d'Ivoire — seamless via BulanPay and ThirtyMin
B2B Wholesale
Onboard SME merchants with CJ/Eprolo dropshipping — no inventory needed to start selling
Health & Auto Scale
Expand doctor network and vehicle dealer partnerships across new markets
GOAL
Regional dominance in West Africa, path to Series Seed

Merchant Acquisition

Four-pronged approach to build supply-side critical mass

Existing Market Sellers

Onboard sellers already selling on WhatsApp, Facebook, and Instagram — give them a proper storefront with payments and delivery

Self-Service Onboarding

Mobile-partenaire app with 10 screens — sellers list products, manage orders, go live for live shopping in minutes

Dropshipping Entry

New merchants start with zero inventory through CJ/Eprolo integration — test products before stocking

Strategic Partnerships

Partner with pharmacy chains, auto dealer networks, and established retailers for instant supply

Country Rollout Strategy

Methodical expansion from UEMOA heartland to continental presence

WAVE 1 • Year 1

Wave 1

Burkina Faso, Côte d'Ivoire, Sénégal

Goal: Product-market fit, operational playbook, unit economics
WAVE 2 • Year 2

Wave 2

Mali, Togo, Bénin, Niger, Guinea

Goal: UEMOA dominance, Series Seed fundraise
WAVE 3-4 • Year 2-3+

Wave 3-4

Nigeria, Ghana, Kenya, South Africa, East Africa, North Africa, Southern Africa

Goal: Continental coverage, all 54 markets

Fund the Go-To-Market

We're raising $150K–$600K to execute this strategy. The product is built. We need fuel.

Investor Information